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When it comes to drivers, the vote is split three ways. Some like magnesium. Others swear by titanium. And old timers want steel. Perhaps inspired by election year, Exotics by Tour Edge is trying to be a uniter, not a divider. Cue the XCG driver, a revolutionary new club that includes all three metals: titanium face, ultra-lightweight magnesium crown, and hyper-steel body. The result: a light, flexible driver that produces little spin and a high MOI for longer drives. “The club has the lowest spin rate and fastest ball speed we’ve ever seen on a launch monitor,” says Jay Hubbard, Tour Edge’s head of marketing and advertising. $399. For more information, please visit www.exoticsgolf.com.
It was only a matter of time before these two entities teamed up. Gatorade and Tiger Woods have announced a new, electrolyte-tastic collaboration: a Tiger-inspired sports performance drink for athletes of all levels. It is the brand’s first ever licensing deal with an athlete. “Gatorade has been part of my game plan for years,” says Woods. “So this is an ideal match.” To develop the beverage, Tiger worked out at the Gatorade Sports Science Institute in Barrington, Illinois, which measured his specific sweat rate, electrolyte concentration and fluid and electrolyte balance. The drink, which comes in three Tiger-approved flavors (cherry, citrus blend and grape) will be unveiled in March 2008. It will be called Gatorade Tiger. What, no Tigerade?
SEEN & HEARD: Golf Nation Coming to Illinois Word is that Palatine, Illinois is the only place in the Midwest where it stay 72 degrees all winter long. Well, at least 25,000 square feet of Palatine stays that way. Golf Nation, the massive new indoor play and practice facility, has finally opened. The multi-million-dollar venue features true-roll putting greens, chipping and pitching areas, sand traps, outdoor driving range with heated bays, and coolest of all, Full Swing golf simulators uploaded with 50 famous courses (from Pebble Beach to Innisbrook). Non-players will enjoy the fitness center with state of the art cardio and strength training equipment and group exercise classes. For more information, please visit www.golfnation.us.
When we heard there was a book called The Best Golf Instruction Book Ever!, we had to check it out. Any book that has “best ever” and an exclamation point in the title is okay by us. On the other hand, there’s no shortage of golf guides claiming to fix your game (search “golf instruction” on Amazon.com, and you’ll get 1,266 results). But this book really succeeds. It was compiled by Golf Magazine, and includes tips from the publication’s Top 100 Teachers (that means David Leadbetter, Hank Haney and Butch Harmon in one hardback). And unlike other guidebooks, this isn’t Moby Dick with a lob wedge. It keeps words to a minimum, and uses crisp color photography, graphics, and short blurbs to get its point across. It’s like a golf-specific issue of USA Today.
As anyone who has played one of the legendary courses in Scotland can tell you, you’ll experience four seasons of weather in just 18 holes. So who better than Sunderland of Scotland, the famed outerwear manufacturer, to outfit you for those cold and rainy rounds during the Midwest’s early spring? The company, now in its seventh decade, produces durable windproof and waterproof suits, jackets, hats and umbrellas for ladies, men and juniors, and believes its products can stand up to any conditions. Exhibit A: Sunderland recently took some loyal customers and members of the golf press to the Arctic Circle to try out the new Sunderland GT Tour Lite suit while playing in -20 degrees. For more information, please visit www.sunderlandgolf.com.
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